1. Describe the three different levels of service that a retailer could offer. How does the choice of a service level affect the other choices that a retailer makes, such as price, product line selection, size of store, and location? Can you make a service level choice independently of the other choices? Explain 2. Name and describe the five major promotion tools used in marketing. Discuss how advances in technology have forced companies to change their approach in using each of the major tools
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]