1. Determine what is your research interest. My Example: I am interested in fake news, misinformation, and misleading content on social media 2. Provide a brief background on your research interest (synthesized at least 10 sentences, at least 3 different sources) My Example: Fake news or formally known as disinformation is a type of information that is created for the purpose of deceiving. The source, known as the threat agent fabricates content that ultimately targets information consumers. Mostly seen on social networking sites, it is usually politically motivated to damage a persona’s reputation. (Lazer et al, 2018) Note: Always cite your reference, submission without at least 3 will be asked to resubmit again. 3. From the above summary, what EXACTLY and SPECIFIC about it that you want to find out? My example: I wonder how does a user feel after finding out that the news he just read is false? Is it anger to the one who posted it? Or perhaps disappointment?
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]