All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service. Assignment Steps Create a minimum 700-word product strategy in Microsoft® Word. Complete the following: Select a product strategy. Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline). Discuss two types of media methods you could use to highlight your product or service. Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure). Address three elements of the following product and promotion list: Integrated marketing communication Advertising strategy/objectives Push and pull Media strategy Advertising execution Direct marketing Public relations/strategies Positioning The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]