Can you help me understand this Marketing question? Assume People’s Plumbing owns a national chain of licensed, local plumbers who fix all residential plumbing issues. Pricing is based on an hourly fee plus parts, but the customer is given a cost estimate after the initial $25 inspection. The company has been successful over the last 30 years by advertising primarily on television and radio. They stress the key messages that their plumbers are qualified, clean, and take care of the problem quickly. Discuss messaging approaches that would be appropriate for the company and any media consideration.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]