After reviewing the PRSA and IABC codes of ethics and the PRSA Professional Standards Advisory PS-15 (located in the module Reading and Resources folder), outline the unethical actions of the company Paul Frank in the case study (Paul Frank and Native American Stereotypes: A Case of Misappropriation). 

How could the public relations professionals involved counsel the organization to different actions before the initiative’s execution? 

Prompt: After reviewing the Public Relations Society of America (PRSA) outline the unethical actions of the company Paul Frank in the case study. How could the PR professionals involved counsel the organization to different actions before the initiative’s execution? 

Case Study: Paul Frank and Native American Stereotypes: A Case of Misappropriation
Paul Frank Industries (PFI), a privately held company based in the United States, held a media relations event in which Native American stereotypes were prominently featured. The images quickly spread on social media and the reaction quickly spread throughout the Native American community and beyond. 

The following critical elements must be addressed: 

• Describe two unethical actions that occurred in the case study.
   
• For each unethical action you describe, create an appropriate recommendation for how PR professionals involved in the situation should have
  counseled the organization to different actions before the media relation’s event occurred.
   

Support your responses and recommendations with research from the course readings and/or scholarly sources.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.