Consider the product line offered by your local McDonald’s franchise (Houston, Texas). Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]