Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon. Include the following in your presentation: Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list: Gamification Nostalgia Body decoration and mutilation (piercings, tattoos, etc.) Provide your personal thoughts and examples or discuss those in the text or other external references. Explain the consumer behavior concepts underlying the topic. Include graphics to enhance the effectiveness of your presentation.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]