Description #1 : Research and select the industry you want to write your global business venture marketing plan about and describe that venture in sufficient detail to be understood in a business context by the reader. This can be a new or existing company, product, or service. Frame this discussion using the 5-C model presented in Figure 2.2 on page 34 and related textbook discussion. The more elaboration you present in this post, the more likely you are to exceed expectations grade-wise. Book: Marketing Management by Gary T. Armstrong; Kevin Lane Keller; Alexander Chernev Book Link: https://www.vitalsource.com/login Please Keep in mind: Discussion Board Assignments These are not short-answer DBs. To exceed expectations grade-wise, they require in-depth analysis explained to me and the rest of the class in at least three or four complete paragraphs for your original post, and at least one or two complete paragraphs for your reply to another post. “Complete paragraphs” include several sentences, not just two or three. These DB posts are intended to help the class develop your marketing plan assignment that is described in the next section. The more work (i.e., detailed content) you include in your DB posts, the further along you will be writing your final marketing plan. Any term paper, business plan, term project, case analysis, or assignment may have no more than a 3% similarity score of its content quoted from a single source, and that quotation must be done correctly based on APA guidelines.
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