Description After watching the founder, a film telling the story about Ray Kroc and the growth of McDonald’s from a two-store local hamburger business to an international behemoth. What was the original “concept” for McDonald’s that set it apart? How did Kroc change the big idea? What did he add, or do differently? How did the local store franchisees make money? How did Kroc make money? How was that different than the franchisees, running the local stores?
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