Description All consumers are heavily influenced by external environmental changes. This week you will consider the four main macroeconomic trends facing society, as defined by Sala-i-Martin (2017) via the World Economic Forum, and how these will potentially influence the consumer profiles and behaviour of yourself and others. The four macroeconomic trends are as follows: The Productivity Paradox The Fourth Industrial Revolution Growing Income Inequality A Massive Increase in the Working Population Sala-i-Martin (2017) ://www.weforum.org/agenda/2017/09/global-competitiveness-report-2017-trends
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