Description ALL WORK MUST BE ORIGINAL AND NO PLAGIARISM. GOOD SPEAKING ENGLISH IS REQUIRED. Harley Davidson Case [60 pts] Objective: To explore how consumer behavior issues can impact even the best-laid marketing strategies. The Case Method is an approach to learning that encourages you to extract useful lessons from the experiences of others. You will study accounts of specific events in order to discover general principles that you can apply in other situations you may meet in your work and professional life. So, it is not so much as “solving the problem” in this case that matters, but what general principles for good marketing you can extract from the case. These are what you will be primarily graded on. Case facts will eventually fade from your memory, but the larger lessons learned (principles) will stick with you and guide you in your decision making as managers The learning involved in the case method “kicks in” only when you discuss it. As one Harvard professor put it, “A case does not fully achieve its purpose until students talk about it.” The thinking process you undergo as you discuss a case with team-mates will help you remember it and apply it to other business situations. How To approach each case: Read it on your own, diving deep – highlighting, commenting, making notes and observations. Identify the core problem or issue: This is not always what it appears to be on the surface. This is where the “diving deep” helps. For example, in this Harley Case, a key guiding question is: Are tariffs the problem here for Harley Davidson (or is there more to it?) [20 pts]
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