Description Assignment Content Competency Critique corporate responsibility initiatives for an organization’s corporate citizenship. Scenario After meeting with the CEO, they have given you their complete commitment to implementing your corporate social responsibility initiative across all sites within the United States. As the VP of Communications of your company, you’ve decided to use Disney as a model for your initiative. In preparation for a second meeting with your CEO, you’ve been asked to provide a visual that they can present to leadership. Instructions Create an infographic that evaluates Disney’s corporate citizenship. Address the following: Four Types of Corporate Social Responsibility Environmental sustainability initiatives Direct philanthropic giving Ethical business practices Economic responsibility Provide attribution for credible sources used in the professional infographic. Grading Rubric: Comprehensive exemplary explanation of corporate citizenship and the four types of corporate social responsibility. Comprehensive exemplary explanation of environmental sustainability initiatives. Included 4+ initiative examples. Comprehensive exemplary explanation of direct philanthropic giving. Comprehensive exemplary explanation of economic responsibility. Demonstrates exemplary attribution for providing credible sources and a professional presentation including writing standards such as grammar, spelling, and punctuation.
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