Description Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing, and submit it via Turnitin. Note: Please follow the directions below and accompanying rubric Learning Outcomes Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle. (CLO 3) Directions You must not violate Park University’s guidelines with respect to plagiarism. Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments) Executive Summary Situation Analysis Company analysis Customer market analysis Competitive market analysis External market environment SWOT analysis Marketing strategy Target Market Product Place Promotion Price Implementation and control Review the marketing plan template in the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan.
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