Description Create a promotion analysis and sales plan for a new line of produc …

Description Create a promotion analysis and sales plan for a new line of products, including goals and the means to motivate your team. INTRODUCTION You’ve already persuaded Red Bull’s executives with your analysis of the product, place, and price. You’re starting to get noticed for the diligence and insightfulness of your work. But Red Bull wants to make a big splash when introducing its coffee-flavored energy drinks and needs an analysis of the best strategy to promote its new line of products. In Assessment 4, you are asked to create a promotion analysis, the final component for Red Bull’s marketing analysis. In order to achieve success, it will also be important to develop sales strategies that are a valuable component of the sales plan. This will enable Red Bull to meet or even exceed its sales objectives and goals. A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and videos. Red Bull also promotes its product via sports sponsorships. The goal is to get the consumer to buy the new line of coffee-flavored energy drinks and form loyalty to Red Bull and its products. OVERVIEW Continue with the fourth part of your marketing analysis and focus on the next of the 4 Ps—the promotional decisions for Red Bull. These are essential elements in building a sales plan. Red Bull’s brand ambassadors must promote the new coffee-flavored energy drink to an older target market reward and motivate its team for a successful product launch. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences. PREPARATION Read Chapters 15, 16, and 18 in your textbook about sales promotions, social media, and marketing communications in order to prepare for this assessment. Here is a link to the Red Bull website that can help provide background on Red Bull brand ambassadors—its Wings Team: The Wing. If you need guidance in locating additional information about Red Bull, please ask your faculty member. INSTRUCTIONS Submit your analysis for the final P (promotion) for Red Bull’s product, in which you do the following: Evaluate the effectiveness of Red Bull’s brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink. How do Red Bull’s brand ambassadors strengthen the company’s message and expand their target market? What ideas do you have to motivate, reward, and evaluate their brand ambassadors? Are cash bonuses effective in motivating brand ambassadors? Analyze the sales techniques and how they impact Red Bull’s marketing and sales plans. What suggestions do you have for potential improvements? Analyze Red Bull’s sports marketing strategy. How does the sponsorship of world-class extreme sports athletes and events help promote sales? Describe Red Bull’s social media strategy and how it impacts marketing and sales plans. How does the quantity and quality of social media content impact sales? Is video content important to Red Bull’s social media strategy? Examine the implications of an integrated marketing program to Red Bull’s economic success. Does a consistent message across multiple platforms impact sales? Why? In the analysis: Cite any sources you use. Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure to present evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure. PLANNING Consider the following as rough guideposts for setting aside the time you need to do your work. You will want to adjust these as you learn more about your own pace and working style. Research and reading: 4 hours. Interactive activities: 30 minutes. Writing: 6 hours. Revising: 2 hours. ADDITIONAL REQUIREMENTS Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional. References: References and citations are formatted in a consistent style, using APA. See the Campus page Evidence and APA. Also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well. Number of resources: Use a minimum of three scholarly resources related to the content of the assessment. Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages. Font and font size: Times New Roman, 12 point. COMPETENCIES MEASURED By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria: Competency 1: Examine the basic marketing models for a business or organization. Analyze a sports marketing strategy. Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. Describe a social media strategy and how it impacts marketing and sales plans. Examine the implications of an integrated marketing program. Competency 4: Apply effective marketing planning and implementation. Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards. Competency 5: Develop a sales plan. Analyze sales techniques and how they impact marketing and sales plans. Competency 6: Evaluate management implications of marketing and sales plans. Evaluate the effectiveness of brand ambassadors and their impact on a promotional strategy. Describe methods to motivate and evaluate staff.

Calculate the price of your order

Select your paper details and see how much our professional writing services will cost.

We`ll send you the first draft for approval by at
Price: $36
  • Freebies
  • Format
  • Formatting (MLA, APA, Chicago, custom, etc.)
  • Title page & bibliography
  • 24/7 customer support
  • Amendments to your paper when they are needed
  • Chat with your writer
  • 275 word/double-spaced page
  • 12 point Arial/Times New Roman
  • Double, single, and custom spacing
  • We care about originality

    Our custom human-written papers from top essay writers are always free from plagiarism.

  • We protect your privacy

    Your data and payment info stay secured every time you get our help from an essay writer.

  • You control your money

    Your money is safe with us. If your plans change, you can get it sent back to your card.

How it works

  1. 1
    You give us the details
    Complete a brief order form to tell us what kind of paper you need.
  2. 2
    We find you a top writer
    One of the best experts in your discipline starts working on your essay.
  3. 3
    You get the paper done
    Enjoy writing that meets your demands and high academic standards!

Samples from our advanced writers

Check out some essay pieces from our best essay writers before your place an order. They will help you better understand what our service can do for you.

  • Annotated bibliography
    Annotated Bibliography
    Undergrad. (yrs 3-4)
  • Essay (any type)
    Challenges facing business considering to start doing business in Latin American countries
    Undergrad. (yrs 3-4)
  • Essay (any type)
    Mercier and Sperbergs argumentative theory of human reasoning
  • Creative writing
    Different ways to prepare for a cross-cultural negotiation, and ethical dilemma.
    High school
  • Creative writing
    Different ways to prepare for a cross-cultural negotiation, and ethical dilemma.
    High school

Get your own paper from top experts

Order now

Perks of our essay writing service

We offer more than just hand-crafted papers customized for you. Here are more of our greatest perks.

  • Swift delivery
    Our writing service can deliver your short and urgent papers in just 4 hours!
  • Professional touch
    We find you a pro writer who knows all the ins and outs of your subject.
  • Easy order placing/tracking
    Create a new order and check on its progress at any time in your dashboard.
  • Help with any kind of paper
    Need a PhD thesis, research project, or a two-page essay? For you, we can do it all.
  • Experts in 80+ subjects
    Our pro writers can help you with anything, from nursing to business studies.
  • Calculations and code
    We also do math, write code, and solve problems in 30+ STEM disciplines.

Frequently asked questions

Get instant answers to the questions that students ask most often.

See full FAQ
  • Is your service legal and ethical?

    Our service is intended for educational assistance and research purposes. We strongly advocate for responsible and ethical use of the essays we provide. Please review our Terms of Service for more information.
  • What academic levels do you cover?

    We cater to various academic levels, including high school, college, undergraduate, and graduate levels.
  • How do you ensure the quality of the essays?

    We have a dedicated quality control team that reviews and edits every essay to ensure it meets our high standards for grammar, style, and content.
  • Can I communicate with the writer directly?

    Yes, you can communicate with your assigned writer through our messaging system, ensuring a smooth collaboration throughout the writing process.
  • Do you offer refunds?

    Our refund policy is outlined in our Terms of Service. We provide refunds under specific circumstances. Please review our Refund Policy for more details.
  • Do you meet deadlines?

    We understand the importance of deadlines. Our writers are committed to delivering orders on time, and we have a high success rate in meeting deadlines.
  • What is your plagiarism policy?

    • We have a strict zero-plagiarism policy. All essays are checked with plagiarism-detection software to ensure originality and authenticity.
  • Can I request revisions?

    • Yes, we offer free revisions within a specified period after delivery. If your essay doesn't meet your initial requirements, contact our support team, and we'll make it right.
  • What is your pricing structure?

    • Our pricing depends on factors like the type of paper, academic level, deadline, and additional services. You can find detailed pricing information on our Pricing page.
  • What types of essays do you write?

    • We cover a wide range of essay types, including argumentative, descriptive, expository, persuasive, research papers, dissertations, and more. Just let us know your specific requirements.
  • Is your service confidential?

    • Absolutely. We prioritize your privacy and maintain strict confidentiality. Your personal information and the details of your order are never shared with third parties.
  • Can I choose my writer?

    • Yes, you can! We offer the option to select a preferred writer based on their profiles and expertise. If you don't have a preference, our system will automatically assign the best writer for your order.
  • Who are the writers?

    • Our writers are experienced professionals with diverse backgrounds and expertise in various academic disciplines. They hold advanced degrees and have a proven track record of delivering high-quality content.
  • How does your service work?

    • Our service is designed to make ordering essays and academic assistance straightforward. You start by filling out an order form with your requirements, choosing a writer, making payment, and receiving the completed essay within your specified deadline.
See full FAQ

Take your studies to the next level with our experienced specialists