Description For this assignment, you will invent a new business. This is a new startup venture, not an existing one or one that is expanding. Do not use a business created in a previous class. You may not use papers (or any part of a paper) submitted in another class. Make up the business, the location, the client base, and the product or service. Do not use any real company. You may review a real company’s website for ideas, but the basis of this paper should be your own ideas. Your opening sentence should begin with something like this: “The new business venture that I will evaluate is ……………..” Expect that your business will be opened in this coming year, not one that opened 10 years ago. Your introduction should include a description of your company and any details that are important to the reader. The description of your company should be a couple of paragraphs with a summary of the business. The other details can be discussed when you are reviewing each of the SWOT elements. The final goal of this paper is to prepare a SWOT analysis of your new venture company. Make sure you have at least two other scholarly sources (and the course text) to supplement your work. Youtube video http://youtu.be/qmgF0rqWpAw After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis. Make sure you have included the actual SWOT analysis quad chart (embedded within your paper) listing the strengths, weaknesses, threats, and opportunities. You can use your own chart, but your paper should include a simple SWOT chart with the four segments. Then, you must discuss each segment thoroughly and explain what you have learned from performing your analysis. So, your paper should include a title page and a reference page (no abstract is required): 1 – a description of your new venture (have a clear introduction) 2 – include a simple quad chart with the four basic quadrants embedded in your paper 3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities, and threats 4. be sure to include monetary information. You can’t evaluate a new startup for a beauty salon if you don’t include the costs to start up. How many hair cuts would you have to provide customers before you break even each month (of course you can estimate costs). For instance, you have to purchase equipment (dryers, chairs, and so forth) and you have to rent space (or buy space). What is the monthly rent or mortgage payment and how easily will that be earned each month. Include all other costs also (payroll, supplies, advertising, etc). Where will the start-up money come from? 5 – an evaluation – based on what you have learned, will you continue your business venture? Be sure to answer that question at the close of your paper. Submit your paper into the assignment section of the classroom. Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines. Length – Write a 4 to 6-page essay not including the title page and citation page. Make sure you have at least 1400 words, not counting the title and reference page. Reference Page – Include all sources including your textbook on a Reference page Utilize the APA Style for documenting sources. You will need to include at least two scholarly sources in addition to your textbook. Finally, remember Wikipedia is NOT a scholarly source. Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade. Review the grading rubric. Record Title: Exploring Strategy Text & Cases Authors: Johnson, Gerry Publication Information: Ed.: 10th edition. Harlow, England : Pearson. 2013
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