Description jetBlue Case Discussion Questions What does it take to make money in this industry? What is jetBlue’s strategy? What are the tasks that are critical to implementing the strategy? What does it take to execute their strategy? People Culture Systems How did jetBlue leverage technology to create an advantage? Is jetBlue a success? If so, why? If not, why not? What are jetBlue’s sources of competitive advantage? Are these sources sustainable? Imitable? What has happened to the majority of low-fare airlines formed since deregulation? What lessons in organizational behavior can other airlines learn from jetBlue? What was the role of David Neeleman as a founder? What was his influence on the culture
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