Description Johnson and Johnson Company. Covid Vaccine Marketing Research Proposal. ??? Develop a Marketing Research Proposal using the format (below) from the Marketing Research textbook. Select a product, service, and/or organization of your choice. ( J&J). There are ten steps in the process (1.EXECUTIVE SUMMARY. 2BACKGROUND. 3PROBLEM DEFINITION/OBJECTIVES OF THE RESEARCH. 4.APPROACH TO THE PROBLEM. 5.RESEARCH DESIGN. 6.FIELDWORK/DATA COLLECTION. 7.DATA ANALYSIS.8.REPORTING. 9.COST AND TIME. 10.APPENDICES.) Main Book Malhotra, N. (2019). Marketing Research: An Applied Orientation (7th Ed). Pearson.
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