Description Learning Plan 10 LP10.2 Assignment: Final Case Study Directions: Read the case study “Southwest Airlines,” found in Part 2 of your textbook. Review the “Guide to Case Analysis” found on pp. CA1 – CA11 of your textbook. (This guide follows the last case in the textbook.) Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis for “Southwest Airlines.” Ensure your case analysis is in APA format. Your case analysis should include the following: A case analysis overview, including the company’s current situation, most recent strategies, and significant problems/issues confronting management. The results of your Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the company. The results of your financial analysis of the company, using at least three relevant Key Financial Ratios from Table 1 in the “Guide to Case Analysis.” A detailed description of your recommended strategic changes that address the problems/issues you identified above. A well-developed action plan for how the company should implement your strategic changes. (To locate resources, visit NAU Online Library’s Business Subject Guide.) NOTE: The final case study assignment is a benchmark assignment used for institutional and programmatic assessment. In addition to using the Scoring Guide below to award your course grade, the instructor will complete an assessment rubric found in Gradebook. The purpose is to assess student progress toward achieving specific Student Learning Outcomes; the assessment scores will not affect your course grade. Please contact your instructor if you have questions about this process.
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