Description Pick your topic: Choose a topic that relates to an area of interest in which you would like to develop a reputation as an expert for your personal social media marketing plan. You are going to use this blog to build your online presence and personal, professional brand. Then, answer the questions below (for those of you who got this completely figured out last lab, these might be a little redundant but please answer them again):If someone asked you what you write about, what would you say?How will this topic help you build your online personal, professional brand?Who will your target audience be? How would you describe them? What do they care about?How do you have credibility with them? Why would they want to read the content you write? What will they get out of reading your blog?Craft a plan of action: Create a plan that outlines the topics and main points you want to cover in the blog posts you are going to write this semester. Essentially you are creating a little roadmap of what you want to talk about over the next three posts. Please note, you are NOT tied to this plan if you want to change it mid-semester! This is just an exercise to get you to start strategically thinking about what content you want to write and in what order. Then answer the questions:What topics are you going to cover?What is the best flow for these topics?How do you plan on showcasing your expertise through these posts?
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