Description Scenario You work as a manager for J. Fernandez Marketing. In this role, you support team leads who will manage new teams within an organizational restructure. This will also support the continued success of the firm, as marketing representatives will be working on a variety of different project teams over a given period of time based on assignments and contracts. To prepare for the change, your manager, Jose Fernandez, has asked you to create a job aid to support team leads in developing relationships within and across teams to ensure effectiveness. J. Fernandez Marketing Company Overview J. Fernandez Marketing is a marketing firm located in a large metropolitan city. The firm develops and executes marketing plans for businesses and large corporations. It has experienced significant growth recently, and a new initiative to restructure the organization will enable it to develop agile and interdepartmental project teams that function more efficiently. Company Goals and Vision As you consider practices such as relationship mapping for maintaining goal alignment across departments and within stakeholder groups, consider how a common set of goals will help to support cross-departmental teams. VISION Develop world-class marketing campaigns that tell a captivating story GOALS Increase the number of marketing projects the company develops by 5% by increasing efficiencies internally Attract and develop talented teams to create and deploy high-quality, successful marketing campaigns Team Development Needs Upper management has asked you to explain and recommend managerial theories and discuss team models as they relate to effectively managing teams. With the organizational restructure, most team members will be working on different teams with different team leads and management. Here are a few key points to keep in mind: Teams consist of an approximately 50/50 mix of “veteran” and new team members Diverse groups are represented across all teams Teams consist of representatives across all functional areas Typical Team Make-up While project needs may vary, a typical project team consists of the following people and roles. As you consider management theories and team models that should be addressed in the job aid, consider what is most appropriate based on factors such as team sizes and roles. Team Lead (1) The team lead supports the team in managing day-to-day tasks. He or she holds meetings and checks in with team members to measure progress. The team lead determines when additional resources and interventions are needed and provides what is needed. Marketing Representatives (2–4) Marketing representatives develop a marketing campaign plan based on the client’s provided specifications. More marketing representatives are typically added for projects that have multiple elements, such as social media, television, and international campaigns. The work is divided among the marketing representatives on the team. Digital Media Managers (1–2) Digital media managers oversee the creation of the digital media products, such as advertisements and social media posts, based on the information in the marketing campaign plan. Graphic Designers (2–4) Graphic designers create the visual elements necessary to convey the intended message of the marketing campaign. Copywriters/Editors (1–2) Copywriters/editors are responsible for copywriting and review of all content that is produced for accuracy and style. Directions Your boss, Jose, would like you to develop a job aid that will support consistency in organizational approaches, using management theories and team building models to support team leads. He asked that your job aid address the following: Management Theories: Use the information in the scenario to apply appropriate management theories to support a cohesive approach to leading teams and fostering relationships within teams and cross-departmentally. Note that managers are interested in applicable management theories and team models to influence their subordinate managers. Describe two theories and two models for consideration. Describe relevant management theories, highlighting specific theories for supporting management in leading effective teams. Include the following in your response: How will these specific management theories support the organization in fostering relationships within teams? How will these specific management theories support the organization in fostering cross-departmental relationships? Team Models: Use the information in the scenario to apply two appropriate team models to support a cohesive approach to leading teams and fostering relationships within teams and cross-departmentally. Describe team models, highlighting specific models applicable to the organization for supporting relationships across and among teams. Include the following in your response: How will these specific team models support the organization in fostering relationships within cross-functional teams? Supporting Team Success Discuss intrinsic and extrinsic motivational factors for their influence on team effectiveness. Include the following in your response: How do management theories and team models consider strategies for motivating teams? Discuss the use of relationship mapping for maintaining goal alignment across departments and stakeholders Discuss the strengths of team diversity for informing management approaches and enhancing strengths
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