Description Slide 1: A brief overview of the company you selected for your PA/CLA including their product/service features, benefits, and brand identity Slide 2: Brief highlights from the situational analyses you developed, PESTEL and SWOT. Do not paste your entire SWOT/PESTEL on the slide. Just select highlights from each. Slide 3: The marketing plan objectives you developed Slide 4: Competitive analysis including differentiation, positioning and target market profile Slide 5: How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget. Slide 6: Marketing communications budget including total budget and allocations for each media channel.
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