Description Social Media Branding It is essential that you understand how companies are using social media to connect with customers and build their brand. This assignment follows one company via social media for at least four days. It must be a company that is actively engaged in social media marketing using at least two of the following four forums: Facebook page, Twitter account, YouTube Channel, and company blog. Your assignment is to follow the company’s in all four of these social media and report on your observations here in the discussion board. Your posting should include clear, detailed explanations and analysis of the way the company or brand used their social media this week. POST student1:I chose to observe and analyze the multi-billion dollar company, Target. While they do have 3/4 of the forums above, most of their marketing today is done through Instagram and Tik Tok. In the last week they have posted three times on instagram. The earliest one was a crayon activism post where they showed the many Black owned brands they work with, this post was in support of #BlackBusinessMonth. Their next post was a Mexican meal recipe and video watered down to meet a wider audience (vegan / plant based). Their lastly most recent post was regarding the Latina founded company, Bloomis , being debuted and sold in Target stores. Target has been doing great with their tactic inclusivity and diversity. The one thing I do consistently notice is that there is little professionally shot posts and most of their material comes from consumers who video tape the occurrence. I like to refer to this as consumer to consumer marketing and ultimately leaves Target saving money on marketing content. I’d say Target is in a more than okay with their current marketing strategies . They so also have brand content creators they pay minimal wages to just for posting/reviewing products. student 2:The company I chose to follow for this week’s discussion was Starbucks coffee; The reason why I chose this company is because I am personally a consumer of coffee and from time on the road or on the web, I have seen their advertisements on social media platforms. Starbucks Coffee company utilizes multiple various social media platforms such as Twitter, and Instagram (blogs) to promote their products. From a large corporation, it is imperative to keep the connection with the consumer so it is not surprise that Starbucks has a Instagram post and posts updates on Twitter every day, or every other day. By posting on a regular basis, marketers are able to engage and interact with the audience and maintain their brand presence as much as possible. The official Starbucks social media pages show different frequencies regarding their post activities, the majority of when Twitter is utilized is in order to briefly introduce a new drink or food update/addition to their menu. In contrast, Starbucks utilizes their personal blog such as Instagram, to interact with followers and sharing colorful and aesthetic pictures with trendy captions. The targeted audience are likely teens and women between 20-30 years of age who are involved in the workforce or creative arts.
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