Description Targeting the Premium Dog Market Watch this video and reflect on th …
Description Targeting the Premium Dog Market Watch this video and reflect on the questions—paste into your browser. https://www.viddler.com/embed/77f457f0/?f=1&autoplay=0&player=full&disablebranding=0 ? What are the key segments in the premium dog market? ? What key characteristics do customers in the premium dog segment share? How does this influence their buying process for their dogs? ? Explain the role of expert influence in the premium dog segment. Can you find an influencer in this area? What are their characteristics? ? What role do emotions play for buyers in the premium dog segment? Do the concepts of status symbols and conspicuous consumption come into play? ? Explain the retail strategy used by those who target the premium dog segment. How is it different from those targeting more of the mass market?
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