Here’s the scenario to imagine: a new five week marketing manager internship has opened up at each of the organizations listed below. And based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer’s current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So, the question is – who would you choose to work for and why?
Your choices span a variety of categories as well as marketing approaches. We’ve provided website links, so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully.
You’re going to create a discussion post that includes the information below. See our sample post for Harley Davidson (which is not one of your choices).
1. Include the brand you’ve selected to do your marketing internship with.
2. Give the reasons you selected the brand you did.
3. Provide a link to a representative tweet from your brand.
4. Answer these questions about your brand’s unique selling proposition in at least 350 words:
Respond to at least three of your fellow marketers, including one who choose your same brand and two who did not.
You do not need to create a Twitter account to do this assignment.
Every year hundreds of millions of dollars are spent marketing products (or services) that fail. Millions of dollars those companies would love to get back.
Fortunately you happen to have a functioning time machine that you bought on Craig’s list. And now you’ve got one chance to fix what went wrong in the marketing research process and convince one of those companies not to spend that money.
image: Gary Knight via Flickr (Links to an external site.)Links to an external site. (CC BY 2.0)
You’re going to investigate and document the story of a famous new product flop (and market research failure) and how you went back in time to fix it. Your response must be at least 350 words and also refer to your textbook.
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