Discussion: new product innovation | Marketing homework help

One way to identify a competitive advantage is new product development. The new product development process requires a significant amount of company resources, both in the form of people and funding.

One accepted method was developed by Dr. Robert G. Cooper and is called the “Stage-Gate” method of product development. You can Google this model and see that there is a plethora of opportunity for the company to cancel the new product development.

Part I. Initial Post

Using the course materials (and conduct additional research if desired):

Explain why it is imperative a company continue to offer value and identify a competitive advantage.

Determine how the company will determine if there was a market demand for a new product innovation. If not, what steps might be taken to halt the new product development process?

Identify and describe a new product innovation that failed and compare it to a new product innovation that succeeded. List one product failure and one product success, and discuss the potential impact the marketing strategy might have had on both outcomes. 

Only need 3 paragraphs at most!

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more