Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115year old brand is changing tactics by slashing prices and putting a new focus on its cheaper products. Step 1: For more, read the following WSJ article: Gillette, Bleeding Market Share, Cuts Prices of Razors(1).pdf Watch WSJ video: https://www.wsj.com/articles/gillette-bleeding-market-share-cuts-prices-of-razors-1491303601?mg=id-wsj Step 2: Answer the following discussion questions: Does Gillette’s strategy make good business sense? Why or why not? Is there an alternative strategy that Gillette might wish to pursue to maintain its share?
Report what value ? would have to be in order for your decision to be reversed. …
Report what value ? would have to be in order for your decision to be reversed.
