Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115year old brand is changing tactics by slashing prices and putting a new focus on its cheaper products. Step 1: For more, read the following WSJ article: Gillette, Bleeding Market Share, Cuts Prices of Razors(1).pdf Watch WSJ video: https://www.wsj.com/articles/gillette-bleeding-market-share-cuts-prices-of-razors-1491303601?mg=id-wsj Step 2: Answer the following discussion questions: Does Gillette’s strategy make good business sense? Why or why not? Is there an alternative strategy that Gillette might wish to pursue to maintain its share?
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]