Imagine that the retailer you chose for the first assignment is about to offer a new product that is exclusive to that retailer for twelve (12) weeks. Develop a plan to get the product into stores as quickly as possible to take advantage of the fact that no other store will have access for twelve (12) weeks. Try to get the product into stores within four (4) weeks. Write a six to eight (6-8) page paper in which you: Describe how you would go about selecting the right channel members and how you would get that product to your stores. Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, etc.) Identify two (2) pricing issues in channel management that you will have to deal with. Apply a push promotional strategy to this situation.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]
