Mini case report | Management homework help


1. Professional Title Page:  

2. Summary of Key Issues:  This section tells the reader which facts you consider to be important to your analysis (and by omission, which are not).  Summarize the issues relative to the appropriate marketing concepts and avoid simply restating the case itself.

3.  Product and Service Analysis – Chapter 8 provides a starting point for the analysis of the Dimensions of Product and Service Experiences and Key Product and Service Decisions.  Use the chapter and your additional research to provide foundational analysis of the case as it pertains to driverless trucks at Ford.

4.  Managing Ford’s Brand – Chapter 9 provides a considerable walk through the process of value creation as a function of brand strategy.  Using section headings drawn from the textbook, evaluate the aspects of brand management outlined in light of the both the Ford case and their incremental research. (Hint – This section should be considerably longer than the Product and Service section based on the amount of content in Chapter 9.)

5. Summary of Analysis:  DO NOT SUMMARIZE THE CASE – This section should be a summary of the key issues you identified in light of the analysis of products/services and strategic brand management.  It should build on your prior knowledge and previous coursework in a meaningful way. 

6. Identify key issues and conduct additional research (APA reference) to break down these issues based on prior research, company information, industry news, etc.  Key issues are not simply key facts of the case.  For example, the case states that Ford discontinued production of several sedans – a fact.  The key issue created by this is that they are now betting on a narrower portfolio. Analyze the issues identified in light of the appropriate concepts and models

7.  The final recommendation should be articulated in three sections:

     a)  Summary of the Case Analysis:  A concise review of the key issues and process 

     b)  Options and Alternatives:  What options were considered to address the issues (include associated pro’s and con’s)?  This should demonstrate depth of thought and make the arguments for and against each option.  Highlight how Chapter 8 and 9 concepts make an option more or less attractive.

     c)  Recommendation and Justification:  What specific actions are recommended?  What makes these steps optimal? 

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more