My group selects GOOGLE HOME MINI for its market trends, segmentation, positioning, targeting, and marketing mix. My part is Product Description, it should be 2 pages, 1.5 space (not including References page) Product Descriptionfrom a marketing perspective, not necessarily a technical, perspective. Describethe product and its primary benefits to the consumers. Describe the overall company image and brand perception. Derive any relevant brand related issues/challenges? State the determinant attributesfirst. Then, identify the key competing products and articulate the unique value proposition of the product and explain how it relates to the determinant attributes. In other words, why would consumers choose this product over those of the competitors’ and how does your product rate against those of the competitors on important aspects (determinant attributes) of the purchasing decision? (Include a product comparison chart).
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]