Need an Outline Typed As a social media analyst, you developed a research plan for your client in the MKT 330 Marketing Research and Digital Analytics course. Congratulations! The research plan was a success and now your client is requesting a Social Media Strategic Plan. Before you create the plan, you need to develop an outline to ensure that the client has everything that they require. Create an outline that includes specific bullets with corresponding information that you can give to your client for sign-off. You will sue the outline as a guide when creating your Social Media Strategic Plan. (Note: Refer to Chapter 15 “Social Media Marketing Plan” for additional information.) Customer profile of your target market (i.e. attributes: demographics, psychographics, geographic locations, behavioral, life style, etc.). Conduct a competitive analysis using the SWOT method. Set goals and determine strategies. (Chapter 2 introduces a set of general social media goals, which provides excellent starting point for crafting the organization-specific goals. Also, Chapter 2 introduced the Eight C’s of Strategy Development.) Incorporate information regarding the observations of social media presence from the MKT 330 Marketing Research and Digital Analytics course and then select platforms. (Note: Use the following five (5) key metrics for auditing a company’s social media presence on individual social media platforms:
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]