Perform a high level SWOT analysis for Crème Couture. (Focus on Strengths/Weaknesses (internal) and briefly consider some Opportunities/Threats (External))

The document you will submit to the assignment dropbox is intended as an informal collection of your thoughts about the required items listed below. The purpose of Part 1 is to ensure that you have completed some case preparation in advance of in-class discussion.

Required:

  1. Assume that you are consulting for Ms. Sandra and she has presented all information in the case to you. What does she want your help with? What has Ms. Sandra identified as the long-term goals for her company?

 

  1. Perform a high level SWOT analysis for Crème Couture. (Focus on Strengths/Weaknesses (internal) and briefly consider some Opportunities/Threats (External)). As an add-on to the case, who might be competitors for Crème Couture in the surrounding area (you may do a simple google search). Do you think David’s Bridal is a direct competitor? Explain

 

  1. Consider a couple of alternative courses of action for Ms. Sandra (you can be creative with alternatives, but you must attempt to align them with the goals of the company). Provide some pros and cons of each alternative you have considered.

 

Remember – You are simply brainstorming using the required items as your prompts.  Point form is acceptable. Chart form is acceptable. Again, the purpose of this assignment is to ensure you are prepared to participate in group discussion about the case in our synchronous class.