Read: Case Problem ” Alphabet’s Google”, McGraw Hill Education, by Frank Rothaemel, Rev. September 27, 2017, MH0055 Please note: This is an individual assignment Prepare a Managerial Report* structured as follows: Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices Task 1-2: What is Google’s business model? How is it making money? Task 1-3: Who are Google’s main competitors? What and who should Google worry about? What should the CEO of Google do about these challenges? Provide recommendations, be specific. Task 1-4: How is Google using platform strategy? What are some strengths and some weaknesses of this approach? Task 1-5: What type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rational behind this structure and diversification strategy? (*) INSTRUCTIONS: How to write a managerial report: Skill Development Guide-Writing a Formal Report.pdf
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]