Read the Netflix case study and the omnichannel vs. multichannel article linked above, then compose a discussion post that responds to the following questions: a.) What is a multichannel strategy? b.) What is an omnichannel strategy?  c.) How did Netflix disrupt the home movie market through its distribution strategy? d.) Where did people buy/rent movies just prior to Netflix?  Notice the fragmentation of the at-home movie market; different segments wanted to rent from retailers, others wanted the rent-by-mail for convenience, and others wanted streaming delivery. a.) Discuss the need for new distribution channels based on these changes in market preferences. b.) Which competitors used a direct channel approach? c.) Which competitors used indirect channels? a.) Discuss the dynamics of the Qwickster strategy – what was the rationale? b.) How would you describe this new distribution and branding strategy? c.) What factors caused this distribution strategy to backfire?  a.) Does Netflix use any indirect channels (partners) today? b.) Make 2 suggestions for Netflix to reach new market segments using indirect channels and explain why you think each could work. Do you subscribe to Netflix? Why or why not? hi here are two discussion which you need to replydiscussion 11. MultichannelMultichannel is the marketing practice of using more than one media channel to communicate with customers and prospects. The channels can include TV, print, social media, email, billboards, display ads, and more. (Evaldas Mockus, JUL 01, 2022)When it comes to multichannel, Apple is a great example of using this strategy to focus on the product. While the ‘click and mortar’ giant operates both physical and online stores, their retail store concept is seen as unique among retail companies. (Evaldas Mockus, JUL 01, 2022)2. omnichannelLike multichannel, omnichannel also involves multiple channels for customer engagement. In the case of the latter, however, all those marketing channels are integrated with each other in order to create a unified experience for the customer across the board. (Evaldas Mockus, JUL 01, 2022)Talking about omnichannel strategic, Amazon’s success shows what omnichannel marketing is really about: it allows customers to connect with a brand through any of their channels. With each of these channels updating in function to the last experience the customer had, each touchpoint and channel creates one seamless journey.3. Netflix distribution strategicNetflix situated its warehouses to supply as many customers as possible with overnight first-class DVD delivery because its per-capita subscription rates were much higher in markets with overnight delivery. (Kelsey Reddick, 2013) This helps customer to enjoy their product in a short-term and attracts more interest within the home movie market.As competitors entered the market over the next couple of years, Netflix was already refining its processes and opening more distribution centers to better serve its expanding subscriber base more profitably and quickly (Kelsey Reddick, 2013), which help Netflix hit one million subscribers in February 2003 (Kelsey Reddick, 2013). To customers, this new distribution strategic has benefit them with low-cost subscription fees, the ease of returning DVDs, and the elimination of late fees. Before renting movie from Netflix, people buy/rent movie from blockbuster, which blockbuster (1985) starts this business 10 years earlier than Netflix (1997).4. Fragmentation of the at-home movie marketTalking about renting from retailers, Redbox is a really good example.  “Whether you are getting gas at 7-Eleven, buying groceries at Walmart, or picking up a prescription from Walgreens, your favorite movie or video game may be available for a few dollars at a Redbox kiosk.” (Kelsey Reddick, 2013). This is an indirect channel which outsources the distribution of those products to different intermediaries that are responsible for delivery (Sean Ross, July 03, 2022), which Netflix doesn’t have much service like this; Talking about rent-by-mail for convenience, Netflix has defeated its biggest enemy, blockbuster with better profitability and numerous of options; And as the technology growth there are more and more competitor focus on streaming field rather than two others above. This new trend is because that audience want to enjoy media product with convenient method. They don’t even want to waste time to wait for the delivery, customers just want to enjoy it as they enjoy live television show or even better. And I would say Netflix has done a great job, which Netflix streaming can take place on televisions, iPhones, iPads, Xboxes, or online. The process is seamless, meaning that a consumer can easily move from one platform to another. (Kelsey Reddick, 2013) So how do competitors fight again Netflix while it has done a remarkable job, which I would say it’s the “food” on the menu. For instance:Apple, for example, offers thousands of titles in both standard and high-definition formats via its iTunes store. Apple’s key advantage is that iTunes works seamlessly with the millions of iPods, iPhones, iPads, and Apple TV’s that have sold in recent years.Amazon offers more than 13,000 titles for rent via its Instant Video service. Amazon’s original advantage was its partnership with Roku’s Digital Video player that allows consumers to wirelessly stream Amazon movies to their televisionsNBC Universal, Fox Entertainment Group, and Disney-ABC Television Group joined forces on a new venture called Hulu. Hulu is an ad-supported, web-based servicethat provides access to movies and traditional broadcast shows such as Grey’s Anatomy, The Office, Glee, and 30 Rock free of charge.Paramount Films added 500 films to the YouTube and Google Play rental service, which now sits at 9,000 titles. Paramount joined Disney, Sony, Warner Brothers, and NBCUniversal in partnerships with the YouTube, with 20th Century Fox as the only major studio that hasn’t signed on.All above are competitors using direct channel except Paramount Films, which moves a company’s products directly to consumers from the company (Sean Ross, July 03, 2022).5. Qwickster strategyQwikster was to be the DVD portion of Netflix, making Netflix just a movie streaming service. With this separation meant two websites, two accounts, two passwords and of course, the higher price tag (Curt Finch, 11 Oct 2011). And the separation is based on the prediction of Netflix’s DVD subscriptions would decline steadily over each quarter as new technology diffused into consumers’ homes from Netflix. I would say it is a bit fool since this strategic has raise the total cost for customer with similar but inconvenient service, which this new strategic causing Netflix’s stock price plummeted by 26 percent in a single day. Price increased, and the inconvenient of movie product accessibility are the reason of backfire.6. Netflix today1) Built alliances with Smart TV companies like LG and Sony for new emerging markets and several other aspects. (S.K. Gupta, Oct 10, 2020)2) Netflix has set an alliance with Wii, X-Box, PlayStation and many other brands in the gaming industry. Netflix built partnerships to provide and cater its “gamer-clients” with an entertainment video game. (S.K. Gupta, Oct 10, 2020)3) Netflix joined forces and partnered with Dish, Tivo and other TV network companies.Netflix crucial phase of converting the business from mail-in-system to streaming, Netflix established a partnership with Apple, Android, and Microsoft. (S.K. Gupta, Oct 10, 2020)4) Finally, Netflix joined the network and big data providers like Google and Amazon. (Amazon was accompanied to promote Netflix listings and subscription options) (S.K. Gupta, Oct 10, 2020)6.1 Suggestion1) movie theater, theater audience, in order to increase the impact of the brand like marvel did. Attracting customer who may not familiar with the brand or not interesting with streaming platform, which benefit the total sales and may increase Netflix’s market share.    2) Chinese media company, Chinese customer. Netflix has not yet entranced Chinese market because of the permit, by invited another partner from China will benefit to solve this problem to some extent and also increase its reputation in China, which increasing Netflix sales and market share in global.I have not subscribed to Netflix, because I am movie fan who love to watch movie in movie theater. And if I am trying to spend a little bit spare time that I would love watching YouTube instead.  ReferenceEvaldas Mockus, JUL 01, 2022, Omnichannel vs. multichannel: how to know the difference https://www.omnisend.com/blog/omnichannel-vs-multichannel/Kelsey Reddick, 2013, Netflix Fights to Stay Ahead of a Rapidly Changing MarketSean Ross, July 03, 2022, Direct vs. Indirect Distribution Channel: What’s the Difference? https://www.investopedia.com/ask/answers/052115/what-difference-between-direct-and-indirect-distribution-channel.asp#:~:text=An%20indirect%20channel%20outsources%20the,the%20customer%20and%20the%20company.Curt Finch, 11 Oct 2011, Netflix Kills Qwikster after 1 million Subscribers Leave https://www.inc.com/tech-blog/netflix-kills-qwikster-after-1-million-subscribers-leave.html#:~:text=Qwikster%20was%20to%20be%20the,course%2C%20the%20higher%20price%20tag.S.K. Gupta, Oct 10, 2020, Netflix Business Model (2022) How does Netflix make moneyhttps://bstrategyhub.com/netflix-business-model-ho…discussion 21.a) A multichannel strategy is a strategy that uses more than one media format to reach customers.  A company can reach customers via TV, print, social media, email, billboard display adds and more. All the channels communicate to the customers independently of each other and exist as a separate sales opportunity.b) The omnichannel strategy also involve multiple channels like the multichannel strategy the difference being that all the channels are integrated with each other in the omnichannel strategy.  The messaging is consistent across all channels.c) Netflix disrupted the movie rental industry by first offering movies to consumers by subscription via mail and on a DVD format in September of 1999.  Netflix further disrupted the movie rental market by introducing its streaming service in 2007.d)Before Netflix arrived people rented movies from brick-and-mortar stores like Blockbuster, Hollywood video and mom and pop movie rental places.2. a) Media can be consumed in several different ways in today’s world.  As discussed previously, when Netflix entered the marketplace DVDs technology was just introduced to the public.  DVD were lighter than VHS it was easier to mail movies directly to the customer instead of having a store that required overhead to maintain.  Since different groups of people like to make their purchases via different channels its up the to the companies to cater to these preferences if they want to succeed.  Some customers like the convenience of a streaming service, while others do not have the same streaming capabilities and prefer using a DVD.b) Netflix, Hulu, Amazon, and Apple use a direct channel approach with online streaming services.c) Redbox uses and indirect marketing channel since it buys, houses, and sells the DVD at its strategically placed kiosks. Blockbuster and Hollywood video also used an indirect marketing channel.3. a) Netflix changed its business model in anticipation to online streaming technology. Netflix thought to differentiate its by mail DVD rental business from the online streaming service. b) The branding strategy was archaic.  What is a “Qwickster”?  What does Qwickster have to do with movies? Why must separate brands competing against each other?   For these reasons, I believe that Netflix leadership did not think separation of DVD and streaming services through.c) Separating the services and charging almost double at one time was too much of a shock for customers. 4. a) Netflix has indirect partnerships with Roku, Xbox, PlayStation, Amazon and more.b) 1. Netflix should offer its own independent news streamed through indirect channels. People tend to be loyal to news outlets and Netflix would attract different demographic to its platform.    2. Instead of getting rid of its DVD by mail service, Netflix should compete directly with Redbox and put kiosks in strategic locations.  Redbox has already built an entire business on this model  and Netflix already has brand recognition so it would make sense for Netflix to enter the space.5. I do subscribe to Netflix because of the low cost, the fact that my whole family can watch different movies or shows at the same time and the convenience of being able to access the programing across many different streaming platforms.Omnichannel vs. multichannel: How to know the difference. Omnisend Blog. (2022, July 4). Retrieved August 10, 2022, from https://www.omnisend.com/blog/omnichannel-vs-multi…Reddick, K., Trent, J., & Sawayda, J. (2013). Netflix Fights to Stay Ahead of a Rapidly Changing Market. Marketing Strategy Text and Cases, 6. https://www.omnisend.com/blog/omnichannel-vs-multichannel/

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