severely affecting the clubs’ success.11 TABLE 2 Factors Affecting the Bargaining Power of Suppliers Factor Example/Rationale Suppliers are more concentrated than the industry rivals Microsoft and Intel have bargaining power because of their dominant market shares and fragmented PC manufacturing customers. Industry participants face switching costs A supplier has more bargaining power if it is difficult for customers to switch to competing suppliers. Suppliers offer differentiated products If customers believe suppliers’ products differ significantly

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