Skill in market research comes from thoughtfulness in conceptualization, execution, analysis and reporting of results. With each project you add to your tool box to make the next effort even better. There is always room for improvement. Thinking about your experience with this project, what if anything would you have done differently or better to improve the final product? If you don’t believe there was anything to improve, what do you feel worked really well that you will take forward to your next project. Survey research remains an important tool to capture, assess and predict consumer behavior.

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