The goal is to understand and interpret what is going on in the contemporary world of Managerial Economics, both in the United Stated and around the world Please structure your paper as follows: a. Choose a main topic: which company and/or industry are you going to write about? Why are you interested in this specific topic? Why should the reader(s)be interested in it? b. Explain the structure of the company/industry that you are analyzing. Is it local/American or global? c. Discuss its current situation, and any notable moments (successes/failures) in its past development. Focus your analysis on economic indicators, and their development over time (e.g. revenues, losses, profits, market shares, economic performance indexes, etc.). d. Evaluate the company and/or industry, and its future prospects. Is it concentrated, or competitive (using some concentration indexes covered in class)? e. Conclude by discussing your opinion based on what you have learned during your research. f. Provide a list of your references at the end of the paper, in an APA format. You should use at least 4-5references.A proper reference consists of: author(s), title of the article/book, year of publication, and venue of publication. A web-site alone is not a reference! g. Include all graphs and tables needed to illustrate your research findings in an Appendix.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]