Understandingthe Consumer AssignmentAlthoughrational decisi

Understandingthe Consumer Assignment’Althoughrational decision making models might suggest what people ought to do, they area poor guide to what people actually do’ (East et al, 2013:6).You are to consider the above statement through areview of the literature related tothis topic. The assignment is an individual piece of written work and shoulddraw on at least six journal articles.These articles must be from peer reviewed journal

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