You must respond to two of your peers in order to get full credit. You will need to post your response before you can see those of your peers. Explain your answers in detail. Hickory Outdoor is a retail store that sells fishing, hunting, camping, and other outdoor type of equipment and supplies, including various items for a number of outdoor sports. The company has built a database of its customers over the last five years. This means the marketing team can use data mining to improve its marketing efforts. Suggest ways data mining can be used. What type of marketing programs would you suggest based on data mining? From a Business to Business perspective discuss the nature of trade promotions, cooperative advertising, vendor support programs, trade contests and incentives, and trade shows.
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