CASE STUDY 2: Case Analysis of Risk, Uncertainty and Managing Incentives APPLE PRODUCTS Select a company of your choice, any company but Southwest Airlines, and write an eight (8) page paper in which you: Evaluate a company’s recent (within the last year) actions dealing with risk and uncertainty. Offer advice for improving risk management. For the company, you selected examine an adverse selection problem and recommend how it should minimize its negative impact on transactions. For the company, you selected to determine the ways in which it is dealing with the moral hazard problem and suggest best practices used in the industry to deal with it. For the company, you selected to identify a principal-agent problem and evaluate the tools it uses to align incentives and improve profitability. For the company, you selected to examine the organizational structure and suggests ways it can be changed to improve the overall profitability. Use at least six (6) quality academic resources in this assignment. Note: One of your references regarding your research should have been published within the last 6 months. Note: Wikipedia and Investopedia do not qualify as an academic resource.
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]
