Identifying and understanding your competitors is critical to any business’s success. For this assignment please select a company, then compare and contrast at least two competitors of that company. If you were to start a business in this industry, how would you strategically position your business to compete with these companies?
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]