Strategic Marketing Plan (5000 words, 1300 already completed): Provide a detailed and comprehensive plan for your chosen product/brand (Samsung) that brings all elements together The plan should include key, useful recommendations and should consider how it will be implemented from a practical perspective. Structure: Executive Summary Brief Introduction 1.0 Mission Statement 2.0 Corporate Objectives 3.0 The Marketing Audit (1300 words, Already completed) 4.0 Marketing Objectives 5.0 Marketing Strategies 6.0 Marketing Mix Proposal 7.0 Implementation and Control 8.0 Key recommendations References Appendices (not included in overall word count) Turnitin-resistant Will provide you with a few relevant articles
Using the same hypothetical company from Assignment 1, for this assignment, you …
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe […]